About Me
I'm a brand designer who loves big ideas, clever systems and the satisfying moment when everything – concept, craft and purpose – clicks. My career has spanned agencies, hospitality and independent schools, where I’ve built brands, refreshed identities, rolled out campaigns and created everything from signage, to e-commerce, to 200‑page publications.
I bring a mix of strategic thinking, hands‑on craft and a genuine love of making things look (and work) beautifully. I collaborate openly, communicate clearly and enjoy working with people (or forging-ahead solo if needed).
Outside of design, I’m an illustrator, musician and enthusiastic maker of colourful things, which keeps my creativity sharp and my ideas playful. I love to bring my experience, energy and curiosity to purpose‑driven projects where I can help shape a cohesive visual ecosystem and contribute to work that genuinely improves people’s lives.
Take a peek at some of my work, follow me on instagram or say hello to discuss your next project!
Photo by Grace Kyo
Core Capabilities
Brand Systems
Identity development, multi‑venue rollout, brand guardianship.
Concept Development
Strategic thinking, narrative building, creative ideation.
End‑to‑End Execution
Concept to finished art, production‑ready outputs.
Digital Design
Responsive layouts, web assets, UI‑aligned design.
Print & Production
Pre‑press, stock and finish selection, vendor liaison.
Stakeholder Collaboration
Presenting work, articulating rationale, cross‑team alignment.
Workflow & DAM
Project management systems, version control, asset organisation.
Creative Operations
Process improvement, efficiency, structured handovers.
Technical Skills
Creative Capabilities
Creative strategy, illustration, branding, presentation skills, finished art & print production, art direction, signage design, name development, copywriting, motion design, music composition.
Design & Production Tools
Adobe Creative Suite, Canva, Figma, Procreate.
Microsoft Office
Word, PowerPoint, Outlook, Teams, Excel, OneDrive, Sharepoint.
Web & Digital
Wordpress, Shopify, Klayviyo, MailChimp, Campaign Monitor, HTML5/CSS.
Admin & Workflow
Trello, Monday.com, Streamtime, Slack, Asana.
Brands I’ve worked with
Absolut Vodka
Bonds
Camp Quality
Chatswood Chase Shopping Centre
Ella Baché
Green Building Council of Australia
Hawke’s Brewing Co.
HSBC Waratahs
Lendlease
Meriton
Merivale
Mirvac
MiNDFOOD Magazine
Mirvac
Mushroom Music
Panasonic
Puma
Queenwood School for Girls
Sesión Tequila
Sköda
St Catherine’s School
Sydney Swans
Taronga Zoo
Volkswagen
Wayne Cooper
Young & Rashleigh Wines
20th Century Fox